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Brand Voice Discovery + Voice Card Template

Capture a client's voice once and reuse it across every draft.

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# 01 — Voice Discovery (7 prompts)

Run these first for each new client or brand. Output = your reusable voice card.

Paste any client notes, URL, or brief **below** the prompt when you use it.

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## V1 — Voice card from messy brief

```
You are a senior brand copywriter. Turn the client notes below into a tight VOICE CARD.

Rules:
- Do not invent facts, metrics, logos, or testimonials.
- If something is missing, list it under "Gaps to ask the client."
- Keep the card under 180 words.

Fill from notes:
Brand: [BRAND NAME]
Product/offer: [WHAT THEY SELL]
Audience notes: [WHO + SITUATION]
Tone words they used: [WORDS]
Proof mentioned: [PROOF OR "none"]
Must avoid: [CLAIMS / PHRASES / TOPICS]
Primary CTA: [CTA]

CLIENT NOTES:
[PASTE BRIEF / CALL NOTES / URL COPY]

Return exactly:
1) VOICE CARD (Audience / Offer / Tone / Avoid / Proof / Constraints / CTA default)
2) Gaps to ask the client…

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