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# 00 — How to Use (Voice Card + Brackets)

## The voice-card method

A **voice card** is a short, reusable brand brief you paste at the top of every prompt session. It keeps tone, audience, offer, and proof consistent so drafts don’t drift.

Build it once with `01-voice-discovery.md`, then reuse it.

### Minimum voice card (copy this skeleton)

```
VOICE CARD — [BRAND / CLIENT NAME]
Audience: [who + situation]
Offer: [what they sell + primary outcome]
Tone: [3–5 adjectives] / Avoid: [words or vibes to skip]
Proof: [1–3 proof points: metrics, logos, testimonials themes]
Constraints: [claims to avoid, legal notes, banned phrases]
CTA default: [primary call to action]
```

Paste the filled card **above** every later prompt in this pack.

## How to fill `[BRACKETS]`

1. Replace every `[BRACKET]` with specific text. Empty brackets = vague AI output.  
2. Prefer concrete nouns: “SaaS founders …

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