Prompts for ad hooks, headlines and angles, plus a human edit pass.
# 00 — How to Use (Voice Card + Brackets) ## The voice-card method A **voice card** is a short, reusable brand brief you paste at the top of every prompt session. It keeps tone, audience, offer, and proof consistent so drafts don’t drift. Build it once with `01-voice-discovery.md`, then reuse it. ### Minimum voice card (copy this skeleton) ``` VOICE CARD — [BRAND / CLIENT NAME] Audience: [who + situation] Offer: [what they sell + primary outcome] Tone: [3–5 adjectives] / Avoid: [words or vibes to skip] Proof: [1–3 proof points: metrics, logos, testimonials themes] Constraints: [claims to avoid, legal notes, banned phrases] CTA default: [primary call to action] ``` Paste the filled card **above** every later prompt in this pack. ## How to fill `[BRACKETS]` 1. Replace every `[BRACKET]` with specific text. Empty brackets = vague AI output. 2. Prefer concrete nouns: “SaaS founders …
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